The Life, Times and Clothes of Vivienne Westwood

Vivienne Westwood is today famous around the world as one of the most cutting edge and out there designers of our time and is credited with bringing many subcultures in the world into the mainstream and integrating the design elements from all these subcultures into her fashion collections much to the acclaim of fashion critics and the general public as well.

She is most often credited and quite rightly so with being the person or the fashion designer who has almost single handedly bought the punk and new wave subcultures and their unique design elements and styles into the world of main stream fashion.

Vivienne Westwood has now been putting fashion collections on the ramps of fashion weeks for nearly thirty years as this year will be the thirteenth anniversary of the first time that she showed a fashion collection to the world. In 1981 she showed her first collection in a catwalk show and the theme that she chose for the collection was pirates. In the following years which include the rest of the nineteen eighties and the beginning of the consequent decade, she released fashion collections one after another to ever increasing applause and appreciation from the fashion world and she calls those years the pagan years.

During this period Vivienne Westwood took her inspiration from everything from punks to ragamuffins and even what she calls in a phrase that she covered herself, Tatler girls. She has received a lot of recognition for her services to the world of British fashion in particular and the fashion world in general as well. Not only has Westwood won the designer of the year award many times, she has also received some of the highest honors awarded by the country of England and has been awarded an Order of the British Empire for her services to fashion as far back as nineteen ninety two. A few years later in recognition of her continuing services and ever cutting edge styles and fashion collections, the OBE was changed to an even higher honor a DBE in the year two thousand and six.

Today her clothes are sold around the world as well as in three exclusive shops in London as well as one in Leeds and one in Milan in Italy. The best place to look at her is fantastic creations though is still online at a reputable online retailer that will always have the latest pieces available at the best prices.

The Pros And Cons Of Affiliate Marketing

Making money is a priority for everyone. After all, just about everyone could use a bit of extra money right? Well, today, more and more people are turning to the lucrative field of affiliate marketing to make cold hard cash. In fact, many Gurus argument that there is a lot of money to be made with promoting other people's products. However, as a newbie Affiliate Marketer myself, I can tell you that there are some advantages and disadvantages to this business model. In this article, we'll discuss both.

First of all, if you do not know what affiliate marketing is, do not feel bad, I did not either at first. Affiliate marketing is basically a cooperative agreement between a merchant, and an online affiliate. The affiliate gains contracts by providing customers to the merchant.

There are typically three payment structures for affiliates. With pay per click payment structures, affiliates are paid when the customer visits the merchant from the affiliate's site. On the other hand, per lead payments are made when an affiliate reiter someone to the merchant's site and that person fulfills the required action. For instance, let's say you're an affiliate for an insurance company who pays you when prospects fill out an application. In this instance, you'll be paid when someone submits a valid application which is called paid per lead. The third type is called pay per sale. During this instance, an affiliate is paid only when a potential customer purchases the merchant's item.

Advantages of affiliate marketing:

o Money, money and more money. There is a lot of money to be made with affiliate marketing and many people make great incomes promoting other people's products and services.

o You can be your own boss. You work when you feel like it, or when you are able to. You basically write your own paycheck with the amount of work you can do. When you need extra earnings for holidays, or paying a really huge bill, you just invest more time into marketing products and make more money.

o Promote what you love. You can promote any product that you want to promote. There are literally millions of products to choose from, you simply have to find one that you like and go for it. In fact, some affiliate marketers test out niches and then produce their own competitive or complimentary products. By thinking outside the box, they are able to rake in even more money.

o Earn money while you sleep. You earn money continuously, even when you're not on the computer. You do not have to monitor your work with an affiliate program, because the customers will go to the merchant's sites whenever you are online or not. In fact, you can even make money while you were sleeping … what could be better than that?

Disadvantages of affiliate marketing:

Now that we've discussed the advantages of affiliate marketing, we'll now discuss the disadvantages.

o Hard to find good products. It can be tricky to find a product that is worth promoting. There are literally millions of products that you could promote and it is sometimes hard to focus in on just one.

o Dishonest merchants. It can be difficult finding a merchant or vendor that is really honest and legitimate. In fact, there are some merchants who are dishonest that they lie and refuse to give you credit for your referrals. In some cases, these merchants would rather shut down their businesses than pay up. And, the bad thing is that affiliates basically have little recourse whatever.

o Lots of competition. There is a lot of competition among affiliate marketers, especially for the good products. In fact, some technically savvy affiliate marketers have even figured out clever ways to steal commissions using special equipment. Although there are some precautionary measures affiliate can take, this can be quite problematic.

o It's not your product you're promoting. As an affiliate marketer, you are basically promoting someone else's product or service so your responsibilities are in their hands. If they decide to quit the program or reduce the responsibilities, you'll have no say so whatsoever.

In conclusion, there are advantages and disadvantages of being an affiliate marketer. Although there is great potential to make substantial income, marketing other people's products, puts you at a disadvantage. Therefore, your best bet is to take your time, test it out and build your own product so that you can get others to market it for you. That way, you'll be the one calling the shots.

The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

Shopping for Gifts on a Budget

Holiday shopping is seldom easy. Whether you're just hopping around department stores or just surfing the net, the limitless choices made available by advertisers can actually be more of a detriment for someone who is in a real hurry. This can be quite problematic if you're on a budget and have such a long shopping list. Time constraints do not really provide you the benefit of thoroughly comparing every item in each store in an effort to find yourself the best bargain. One who has been shopping for hours can quite easily succumb to the pressure and end up buying gifts beyond a planned budget.

If you're in this very familiar predicament, all is not lost. When shopping for holiday gifts it sometimes makes more sense to look for items that are simple yet meaningful. While a sophisticated electronic gadget could certainly get a friend excited, simple inexpensive gifts like personalized mugs or engraved pens may just elicit the same amount of appreciation.

Nothing is perhaps more appropriate than a gift that actually captures the holiday spirit. As holidays bring sentimental moments, you'd want to give something you would be remembered for. Embroidered pillows and blankets would be good choices. Collectibles like cd's and personalized caps should also do the trick. Listed below are some gift items worth considering:

• shirt of a home team

• cross stitching kit

• bottle of a local wine

• personalized notepad

• stationary

• photo album

• memo holders

• tool kits

• Carpentry kits

• versatile pocket knife

While you'll certainly be shaved with praises by giving a fancy cellphone or notebook, it sometimes makes more sense to go for something more practical yet thoughtful. You do not really have to dent your budget to please a friend. People tend to get appreciated more for the amount of effort that they've performed in looking for that meaningful gift that touches the heart. Whether it's Christmas, Thanksgiving, or a major school reunion, there's really no reason to panic. All it takes is just a little imagination and a touch of creativity.

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